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askthecfo
Ask the CFO: Cash Flow
This week’s Ask the CFO session was an incredible deep dive into one of the most crucial aspects of running a business—cash flow management. We explored why traditional cash flow statements often fall short and how businesses can take a more proactive approach to financial planning.
Key Takeaways from the Session
✅ Why a 13-Week Cash Flow Forecast is Essential
Many business owners rely on historical cash flow statements, but these reports only tell you where you’ve been—not wh…